Businesses launching loyalty schemes in the KSA face a complex web of regulatory requirements spanning data protection, consumer protection, financial regulation, competition law, and intellectual property.
By Brian A. Meenagh, Danielle van der Merwe, Khaled Alhuneidi, Ksenia Koroleva, and Faisal Imam*
Loyalty programs have become a cornerstone of customer engagement strategies across the Kingdom of Saudi Arabia (KSA). From airline frequent-flyer schemes to retail and entertainment rewards platforms, businesses are increasingly leveraging points-based incentives, loyalty




Sheikh Mohammed Bin Rashid Al Maktoum, Prime Minister and Ruler of Dubai, introduced the 
Saudi Arabia’s recently announced plans to privatise several key industries in the Kingdom has once again brought the Kingdom’s privatisation agenda back into the spotlight. The announcements form part of the countries transformational initiatives as part of The 2016-2020 National Transformation Plan (NTP) to improve public sector efficiency and boost non-oil revenues in the region, and will reportedly include airports, municipalities, hospitals and education.